Dunkin’ without the ‘Donuts’: New store tests shorter name

QUINCY, Mass. — Dunkin’ with out the Donuts?

A brand new Dunkin’ Donuts retailer opening within the Boston suburb of Quincy is giving the thought a attempt, at the very least in identify. Officers say the “subsequent era” retailer being unveiled Tuesday would be the first within the nation to be billed merely as “Dunkin.”

However the chain’s signature doughnuts aren’t going anyplace. The restaurant will nonetheless serve the fried treats which were a mainstay for the corporate since its founding in Quincy in 1950.

The shortened identify is a part of a broader rebranding at a number of of the corporate’s shops. The Canton, Massachusetts-based mostly firm has been referring to itself as Dunkin’ in ads for years.

The Patriot Ledger stories the Quincy franchise additionally will pilot different new ideas, together with a number of, excessive-tech drive-through lanes.

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